“Trends” that sell you Junk can F*ck Off Anytime

The Beauty Industry as a whole has a very profitable interest in convincing everyone that beauty is super complicated and that it requires a lot of different, consumable products that will keep you coming in for refills freakin’ constantly.

Truth be told – there’s a lot of misleading crap out there designed to get you to buy and to help you justify purchase decisions as necessary when they’re not.

Next week we’re going to talk about taking back control of how you engage with the industry but this week I want to focus on saying no to junk.

I’m talking about reinvented products like make up applicators or brushes, skin care tools that do the same thing as the ones you already own, and my personal fave – things that do nothing OR that do what you already do with your hands.

Let’s look at Jade Rollers, for example. Not only did these things seemingly come out of nowhere, but a lot of them appeared with huge price tags. They have Jade or some similarily valued material as a “roller” on a handle so you can massage your face with it. They allegedly have benefits such as improved circulation, reducing under eye puffy-ness and helping products absorb better into your skin.

It all sounds awesome and you can see how it makes sense if you squint at it long enough.

Here’s the thing they aren’t talking about though: You don’t need a Jade Roller to massage your face. You have…uhh, hands. Take any cleaner or moisturizer you like and spend a few extra minutes massaging it into your skin. All the Jade Roller really does is force you to take the extra time to focus on massaging your cheeks and skin. However, it’s not a necessary component in the equation of facial massage for improved circulation and all the benefits that come it.

This is what I mean when I talk about beauty trends that sell you junk. They market a product as if the product is required to achieve certain results when in reality it’s not the key to said results at all. Beauty bloggers, and beauty companies that claim they’re here to improve your beauty results could of just told you the secret was in good circulation and that facial massage would help improve your results. Then they could of offered you tools to make massaging your skin easier or to vary your routine but they didn’t. They just claimed you had to have the jade roller.

Ugh.

I hope I can keep up with the junky trends just to bring the #realbabebeauty squad real talk and get passed all the crap we’re told we need in order to be beautiful.

The other example I like is make up brushes. Someone is always reinventing the wheel in this department and claiming that their brush, which may or may not look a lot like every brush that came before it, has magically better results.

Save your money because that’s a lie. Find a way you like for putting make up on your face – make up brush, sponges, those buffer-brush things, and then ignore all the reinvented wheels. Let ’em roll on by.

Take yourself somewhere beautiful with all the money you did’n’t let the beauty industry suck out of your wallet.