This time of year you’ll see almost everyone talking about their resolutions. Some will advertise what their resolutions are while others will be intentionally vague about what their resolving to change in 2020. Even more so, you’ll see the advertising bonanza making good use of everyone’s good intentions.
Did you watch anything about New Years Eve in NYC? Planet Fitness literally sponsored it so a good portion of the broadcast was yellow and purple with Planet Fitness written all over it. You couldn’t even celebrate midnight without marketing from a gym.
From gyms and weight loss products to money management and career improvement programs to fashion changes, skin care and everything in between advertisers will be looking for your biggest insecurity and vowing that, in exchange for your hard earned cash, they’ll wipe all those insecurities away.
That’s why I find goal setting more practical. Goals aren’t a commercial venture. Goals don’t have to be about the things you don’t like about yourself or the things you want to change. They are more likely to be tied to new projects or about measuring progress and milestones without discrediting what you already accomplished in past years. And it’s a lot harder to sell to someone’s goals than it is a classic resolution. Goals are about our own commitments and actions, not about what products we buy.
Even the simple or common resolutions sound better translated from resolution language to goal language. Try weight loss, for one. Instead of “my resolution is to lose weight or get down to this certain number on the scale”, say “My goal is to cook at home 5 nights a week and be at the gym 3-4 times a week.”
We all know that if you’re eating at home, you’re likely eating healthier than if you ate out and if you are also going to the gym there’s a good chance you’ll be losing weight. If not losing, per se, you’re definitely getting on track to a genuinely healthy lifestyle. Health is a better pursuit than weight loss for the sake of weight loss, anyway.
It’s also easy to scale and personalize goals so that they make sense for you and where your current challenges are. If you’re really good at eating at home every night but you struggle with gym motivation then maybe you’d modify the above goal to read “My goal is to cook healthy meals 5 nights a week and go to the gym 2-3 times in the next 6 months and 3-5 times a week in the 2nd half of the year.”
And oh – that’s my favourite part.
Even though this time of year we talk about how fast 2019 went by, how the previous year seemed to go by before we could even process what was happening, how we don’t know where it all went and feel like we can’t even remember what we did…. it still feels like a year is a big, huge, impossible timeline for a goal.
Simultaneously we’re feeling that 2019 was fleeting and impossible to hold while 2020 is massive and the end of it, along with our goals or resolutions, is entirely too far away to think about.
Funny how time plays these tricks on us.
So break it up! Don’t focus on “the year” as an oncoming storm. Focus on the first 3 months, the first 6 months, first. Think about what a quarter of the way, or half way to your goal will look like and correlate those milestones to next month, to March and to June. This gives you the most important things of all, a place to start and a path to follow.
All this, really, to say that it’s a great idea to embrace the good intentions behind resolutions and reflect on what you want to do differently in 2020 but if you’re doing so it’s also time to figure out how those resolutions, goals and plans become reality.
Here’s to avoiding any further New Years Eve’s where we feel like all of a sudden a whole year escaped us.
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