Blogging and Social media: You’re there but Why?

I am still learning on my entrepreneurial journey.  The blog is launched, posts are becoming more regular, my social media presence is growing and in every week there are lessons learned.

I share these lessons as I learn them to become the resource I crave and build my identity within this industry.  I’ve talked before about following good advice and where to start.  Today I want to talk a little about being valuable versus being accessible.

The thing is that when we start blogging, or really when we start any online project we might secretly dream of overnight fame.  Wouldn’t it be nice if we woke up and tens of thousands of people had “liked” and “followed” us?

Sure, it’d be nice but not realistic in the least.

After all, what makes people follow you?  If you read the how-to guides floating around for Instagram right now the biggest thing most of them say is be consistent.  It’s good advice but it’s leaving something out.  Be valuable. 

You can post all day long, on a consistent schedule but what are you posting? You want to be consistently valuable as much as you are consistent with anything.

The online world will demand your accessibility – people will message or comment at all hours, they’ll forget about normal family schedules and just see you as totally available to them.  There’s a lot you can do too, to foster your relationships and availability is the easy part.

The true art is in being out there and giving people content that they actually want.

Carmen

 

 

 

 

 

Looking for Advice? Be Picky

Yes, even when considering mine. The thing about wanting to work from home or for yourself in any capacity – actually, the thing about ANY thing you might be searching for advice on… is that there is A LOT of advice out there.
And the big secret: a good chunk of it is good advice. But you still can’t follow all of it.

Take blogging for example. I really am a successful example of how the Western school system molds our brains to value research and hard data so with a new project in mind step one was research.  Before I logged on to wordpress, named my project or even knew what I wanted my scope and subjects to be I was reading other blogs and articles about blogging.  There’s all kinds of advice from what and how to write, to how to promote it, to sample schedules, and the list goes on.

The reality is that while it might mostly be sound advice for starting a blog, it isn’t possible to consume and then follow all of it. Pick advice that makes sense with who you are, what project you’re working on and what you want from it.

The bottom line is this: Don’t be afraid to ignore good advice.

As for deciding what to ignore, don’t overthink it. Actually, you don’t even have to look at a piece of advice and then decide to ignore it. Really, the key is finding a few sources of advice that you trust and are interested in – then, stop looking.

As long as you’re looking for advice you’ll find it. You’ll find new or different strategies, approaches, ideas, etc.  You’ll find new gurus, leaders, and writers who will want to help you on your journey.

If there’s one thing I’ve noticed from hopping around between gurus and programs the key that they promote is consistency. Regardless of the platform or product, no matter what strategy you use to promote yourself the gurus agree: you have to be consistent.

So I offer you this: be consistent with the advice you choose to follow. Even if you don’t see immediate results or you see others selling advice that promises everything you’ve ever wanted… choose your advice and follow it consistently.